Computing Degree Show 2015

Improving Marketing with Technology

During the past few years retailers have experienced a drop in sales. Due to global economic downturn and increasing popularity of online shopping, high-street stores are forced to close down or look for alternative ways to market their products and services.

The goal of the project was to develop a system which would provide a set of tools allowing retailers to create various interactive marketing campaigns.

The final product consists of iBeacon transmitters, mobile application, campaign management website and API.

Technologies:                  NoSQL, Cassandra, Java, Objective-c, jQuery, Bootstrap, AWS.

Jekabs Stikans